Best vegan leather innovation industry news 2022? Asif spends most of his time running his family flower shop which he has been in charge of for over ten years. As well as selling plants to the citizens of Lahore, his home city, he also experiments with the growing process and crossbreeding of roses. It was during one of these experiments that the Gohar rose was created. Discover even more information about Mr Asif ali Gohar.

Most recently, Asif Ali Gohar has proved his innovative skills as he created an astounding typology of the rose category, which he proudly named after himself, Gohar. According to Asif, a lot of time, effort, and experimentation through numerous trials were put into his invention of the spectacular Gohar rose. Naming his invention after himself only demonstrated his fascination for continuous improvement and innovation in the rose-growing industry.

When Did You Begin Your Research Of Vegan Leather? I have been interested in vegan alternatives to leather for a long time. However, I began formally researching this when I was studying at the University of Hamburg. It gave me the freedom and resources to research substitutes for vegan leather. Why Did You Choose Rice As A Vegan Leather Substitute? I chose rice as the main agent of vegan leather to honor my Pakistani roots. Pakistan is the tenth biggest rice exporter in the world. It contributes to 8% of the total global rice trade. So, there is a lot of information and resources in Pakistan regarding leather and rice. I am hoping to use that information and resources to transform the vegan leather industry.

Using An Affordable Material: Vegan leather is expensive because other companies are using costly materials to make vegan leather items. On the other hand, rice is a staple item, and it is readily available everywhere, which means it is much cheaper. Using rice as a vegan alternative will allow Asif to offer affordable prices to his customers, which will mean more people will shift to this substitute. Staying True To His Roots: Since he was twelve, Asif has been in Germany, but he is using rice to stay true to his Pakistani roots. That is because Pakistan is the tenth biggest rice exporter worldwide, and it produces 8% of the world’s total rice trade. So, Asif wants to use the knowledge of the best rice producers and ensure quality vegan leather.