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Add to this, the time spent outside social media, but still online, searching on Google, visiting websites, reading news, texting, etc, then, before you know it, you can add another two to three hours of screen time. This is an unprecedented cultural shift away from attention on T.V., paper brochures, or traditional offline advertising channels. In fact, a Statista survey about smart phone usage shows that In the US, people spend 5-6 hours a day staring at phones, tablets and computers. That translates into several hours per day for endless advertising opportunities to your customers and eyeballs tuned to receiving your digital marketing messages. These numbers alone might be enough to make you appreciate of the power of digital marketing enough to incorporate it in your marketing funnels if you are not already doing so, and to expand your array of ‘rods in the fishing pond’, if you already have a digital marketing footprint.

You want to improve your Youtube channel or to raise the views of your videos and you don’t know how? Here are a few tricks about how to acquire more Youtube viewers and subscribers. With the right lighting, you can turn videos from a low-quality camera into compelling content. Avoid too much light that causes harsh highlights. If you plan on filming outdoors, we recommend not shooting directly into the sun. To get clear audio, buy a quality microphone. Today, cameras and smartphone have built-in microphones. Problem is, they do not pick up audio clearly. To record clear audio, buy an external/directional microphone with good sound quality. Remember, test the microphone beforehand and have extra batteries for the camera and microphone. Now that you have the right equipment, start planning your videos. The first step is to pick your target audience. It’s important to choose an audience you can relate with. Once you select your audience, make your videos on subjects related to your audience. Remember, avoid stealing another YouTuber’s content or style.

Google already decided to end third party cookies by 2023. This means digital marketers need to develop alternative strategies to reach their target audience. Personalized Email marketing is likely to be important. AR is an emerging digital marketing trend in sales and marketing strategies. It allows customers to try products before buying them. Many flooring and kitchen companies already allow consumers to virtually try through their mobile devices a color scheme or floor type. It is a fun and practical way of engaging customers and getting them excited about your brand.

Instagram is one of the best places to reach your target audience and build a community of engaged fans. But knowing how well your content is resonating can feel like a bit of a challenge. Especially when there’s more than one way to measure your engagement. Up until recently, we looked at the number of likes on a post as a strong indicator of its performance. The more likes a post got, the more we judged it as a “good” piece of content. Discover even more information at https://smmlite.com/.