Barbara Jarabik talking about culture and technology synergy today : The rapidity of communicative exchanges in time and space, made possible by the availability of the internet and media everywhere, leading to a strong global impact known as media globalization. People all over the world have access to the internet, which ensures the production, distribution, and use of digitized information in all formats. Back in my grandparents’ generation, people used to meet together physically to discuss concerns and share knowledge. Today, meetings are often done online through social media platforms, giving the illusion of companionship without the demands of friendship. Through social media, people have the ability to create relationships based solely on mutual understandings and shared common interests. The current process of media globalization has led to a deeper understanding between different cultures through virtual encounters.
People developed the language so they could communicate and learn from elders through their stories. They invented tools for agriculture, to build homes, and to create weapons for hunting and protection. More technology is developed as increase in population. Technology not only increased humans’ life span but also the way how we live (Barbara Bray). Initiated with the use of printing press, allowed the masses to receive news, read books and attend school. Communities developed within large cities to protect and sustain the different cultures. Every nation and its community has its own identical coherence, culture, tradition and social norms and values. Living standard of people has highly risen up and has become sophisticated due to technology.
Technology, for an example, mobile phones find a very unique integration with culture and the work that an individual does (Palen, 2001, pp. 109- 122), today we see that technologies like mobile phones are being used in various roles , in one culture we see that it is used from the simple function as a torch light to more complex roles like fishermen using it for marketing and weather reports (Mittal, 2010). In another we observe how it changes the way people think and brings about a change in society (Contarello, 2007, pp. 149-163), we also observed that it has also seen applications in businesses like new apps (Butler, 2011), our daily activities. Technology is slowly getting locked with our culture, and becomes a daily necessity in some other cultures.
Most people probably would picture computers and cell phones when the subject of technology comes to their minds. However, technology is a product of the modern era and a tool created from specific knowledge that serves a particular function Technological influence has been a part of life since the advent of human species, like languages, rituals, art, etc. For instance, fire and stone tools were important forms of technology developed during the Stone Age. The creation of stone tools strongly impacted the way pre-modern humans lived, and the development of their hunting skills. Just like how modern technology and social media influencing human behaviours, and shaping the way we live today. Read additional information at https://cullinanproperty.com/.
The way technology advances is dependent on the way a culture or society wants it. This calls in for a continuous improvement of the technology by collectively improving the thoughts behind the technology, normally it is seen that such a technological change is beyond a cultural or social influence and is seen as “technological imperative” (Pacey, 2013), but these kind of models also then deny the possibility of directing technology, consequent to cultural or social change. “The main argument tends to be its inadequacy and its ideological function in mystifying and furthering the interests certain groups who benefit from technology could change” (Williams, 1996).